Marketing automation basically refers to the fact that the entire marketing cycle of your organization is automated as per the needs and policies. The domain extensively utilizes software-based platforms and technologies to make it work. Over the years, it is gaining traction since companies are making wholesome use of it. This increased surge has propelled the market from $500 million in 2015 to an estimated $5.5 billion in 2019. This unexpected boom has left the market pundits in titters and they are promoting extensive use of this domain.

This has also resulted in increased demand and usage of marketing automation tools and platforms. Many companies are releasing them every year and that makes it a tad bit difficult to choose the best one suited for you. We would be talking about some of the best email marketing tools that are there in the market, the ones that you need to actively look out for in 2019.


One of the advanced marketing automation software in existence, HubSpot has become the sought-after marketing automation software for small businesses and large. It completely streamlines the marketing traits culminating into an increased growth in the web traffic thereby making them into positive conversions. You would be able to create your desired website using the drag-and-drop functionality, edit, modify, zing it up a bit and make it live.

The Company administrators and users can also put in some SEO based configurations to make increase the number of visitors and hits. It also has an excellent customer support team to solve every one of your issues.


SendHippo is amazing all new software which is used as a mail marketing tool. It comes up with various features such as Marketing Automation, Contact Management, Contact forms, Designing Lead Form etc. This is one of the best tools because of its brilliant support system and user-friendly interface.The features such as drag and drop help you to create some amazing looking newsletters that can perfectly blend with your email marketing campaigns. This is a very inexpensive tool, user-friendly and very effective for your email marketing campaigns.

•    ZOHO

You must have seen a lot of advertisements for this brand and it is one of the best when it comes to email marketing & automation. Zoho comes with the company’s free plan which automates your tasks pertaining to marketing, emails, contact management, provision of the right set of data at the right time, and so on and so forth. It also has an automated email campaign software that is linked with social media sites like Facebook, LinkedIn, Twitter, etc.  It provides automatic syncing of your information with minimum hassles on your part.

•    MailChimp

This is one of the best email marketing tools around this domain and has proved its mettle on countless occasions. MailChimp’s reach towards any organization is very flexible which makes it possible to stack countless amounts of emails for email marketing campaigns, analytics, and tools. This helps the users in the maximum engagement of the prospects and the clients that will help you out in the near future. MailChimp is also touted as one of the best email marketing software for small businesses and with good reason. With its capability of executing and mapping the email campaigns, with its effective management of subscribers, it is a class apart from the rest.

•    DRIP

Drip works on a rather novel concept of being a visual email marketing & automation-based software. You would be able to create a custom workflow and automate the entire process making your work that much simpler. You can have separate workflows for multiple businesses since every one of them will have different business tactics. Using Drip, you would be able to integrate your current system with the API thus increasing the software’s capability to gain the most out of it. You can also include customized notifications and triggers which allows effective engagement and retention of your prospective clients.


This is a marketing automation software for small businesses only and it does a fantastic job in upholding this advantage. With DailyStory, you have the ability to interact with key clients and top customers with utmost transparency creating effective means for engagement and coordination.  DailyStory also has the means to do much more than just keep track of your insights and analytics, it also provides a better understanding to the clients with features like smart search engine marketing, links retargeting and syncing the social media platforms into one.


Mautic is an open source marketing automation tool which can be utilized by either purchasing a hosted version OR by downloading it from the website. The hosted version is free even though it has certain limitations with respect to contacts and emails.Mautic helps in creating effective leads, keeps tabs on the ones that are pending which are then consolidated in one secure location. The tool also comes with an automated email campaign software where you can build out your custom workflows, design landing pages for the website, create customized emails using the templates, third-party integrations and so on.


The name is quite a mouthful, but it is one of the quirkiest email marketing & automation software there is. SendinBlue Email contributes effective client interaction, promoting customer relationships, email campaigns, SMS campaigns, and so many other things. The main advantage that it offers is that you can create and also keep track of your campaigns from a single location. You can collate your contact lists, import them, categorize them and save them in your list. The tool comes with multiple independent modules which can handle everything related to email marketing in an instant. It also offers great customer care experience which is again very professional and very thorough.


Leadsius is the best email marketing software for small businesses and medium-sized organizations as well. The tool provides automation capabilities and quirks. That allows them to save and keep track of the leads, edit the web-based forms, keep track of the application performances and also create effective campaigns. Leadsius gives you complete control over your entire marketing-based business workflow which is very much beneficial. You get lead analysis, site tracking, marketing badges for every workflow, a dashboard with a streamlined view of everything there is and so on.

Wrap Up:

So, this is a comprehensive overview of the best of the best there is in the marketing automation tools there is. SendHippo is the most user-friendly and effective software. That can work even for beginners as well as for the experts. These are the tools that will genuinely create waves in the industry and make your lives easier.