Email is one of the most affordable and powerful digital marketing techniques, and it can help you stay in contact with your online customers and earn more revenue for your business.

Email marketing is a risky marketing format. It is risky, not because it’s a gamble, but because it is easy to overdo it. Do it right and you could reap the benefits of high returns; do it wrong and you could just get blacklisted.

Email marketing can yield impressive benefits for businesses in any industry because of a few key aspects.

1) Cost – effective

One of the main advantages of email marketing is its low cost and incredible ROI potential. In fact, the Data and Marketing Association (DMA) has dubbed email the top digital channel for ROI.

With email, you don’t have to worry about print or postage fees. And you don’t need a lot of manpower to send stellar email campaigns.

If you want to reach more people for less money, email marketing is a great option.

2) It’s Personal :

Want your customers to feel like you’re talking to them directly? There’s no good way to do that but with email marketing. Personalizing your email marketing software will not only guarantee that customers are more likely to interact with it, but you’ll also see a major increase in your Return on Investment.

3) Email is Mobile

Marketers estimate that about 53% of all people check their email on their phone, which means customers are checking email and shopping online anytime it’s convenient. As a marketer, you have the opportunity to create messages for the mobile experience and target people whenever they check their inbox.

If you don’t show value in email marketing, you might be skipping something. You should be involved in all processes of your campaign including targeting, optimising it, seeing if there is engagement, and finding out what you are not doing.